STORYTELLING AS A TOOL FOR KNOWLEDGE TRANSFER IN THE IT IND...

STORYTELLING AS A TOOL FOR KNOWLEDGE TRANSFER IN THE IT INDUSTRY

inproceedings
Erik Wende, Parissa Haghirian
As organizations increase their offshore software development efforts, they must develop new methods and models for handling the vast amount of knowledge involved in these projects. Successful knowledge management and transfer is considered key to the success of contemporary organizations. When transferring knowledge to other operating units of a multi national company, the overall goal is to successfully implement the knowledge sent to the receiver. Cultural differences however, can interfere with successful knowledge management intentions. This paper investigates storytelling as a tool to transfer knowledge between global corporate units. A case study on how this instrument is used to communicate knowledge between a German and an Indian IT company gives first insights into factors that influence implementation success.
STORYTELLING AS A TOOL FOR KNOWLEDGE TRANSFER IN THE IT INDUSTRY
2009
Verona
Proceedings of the 17th European Conference on Information Systems (ECIS 2009)
im