@inproceedings{instance676, title = {{EIN MOBILES SPIEL WIRD ZUM EVENTMARKETINGINSTRUMENT}}, author = {Christoph G{\"o}th and Raphael Joss and Gerhard Schwabe}, year = {2009}, booktitle = {Proc. of the Wirtschaftsinformatik 2009}, group = {im}, Date-Added = {2026-08-02 18:39:38}, Date-Modified = {2026-08-03 06:52:28} }