@mastersthesis{instance401,
	 title = {{Promoting mit dem mExplorer, Ein mobiles Spiel wird zum Eventmarketinginstrument}},
	 author = {Raphael Joss},
	 year = {2008},
	 address = {Zurich, Switzerland},
	 month = {April},
	 school = {University of Zurich},
	 group = {im},
	 Date-Added = {2026-08-02 18:39:37},
	 Date-Modified = {2026-08-03 06:52:27}
}