@bachelorsthesis{instance1169,
	 title = {{Marketing and Promotion in B2B Software Markets}},
	 author = {Adrian Kobler},
	 year = {2008},
	 address = {Zurich, Switzerland},
	 month = {November},
	 school = {University of Zurich},
	 group = {csg},
	 Date-Added = {2026-08-02 18:54:23},
	 Date-Modified = {2026-08-02 18:54:23}
}